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From the beginning, THE UPSIDE has understood that how we move through the world matters. Whether that impact is personal, social or environmental - we are accountable for what we put out into the universe. Whilst we do not and cannot claim to be perfect, THE UPSIDE continues to take steps to bring about lasting and meaningful change.
One of the initiatives that we are most proud of is the work that we do with The Cambodian Children’s Trust (CCT). We have donated a portion of every sale from our very first day of trading to CCT, right through to the $1 per transaction donation we make today.
The Cambodian Children’s Trust is a non-profit child protection organisation based in Battambang, Cambodia that draws on a community-led ‘Village Hive’ model to empower and enable vulnerable families to stay together. Beyond simply protecting them, Cambodian Children’s Trust also works to help enable the brightest future possible for these children by providing the necessary support, resources and opportunities to achieve transformational change.